Fostering knowledge, education, and growth in tourism is at the center of a partnership announced between Google and the World Tourism Organization (UNWTO) recently. Google will support UNWTO members in addressing the new digital trends and transformation challenges faced by tourism and needed by the sector, to fully harness its development potential and contribution to sustainability.
Digital skills are crucial for competitiveness in tourism, a sector characterized by technological change and the generation of new business models.
“This agreement with Google coincides with UNWTO’s special focus on education, skills development, and jobs, the connecting thread of all our actions this year”, said UNWTO Secretary-General Zurab Pololikashvili.
“Google is an affiliate member of UNWTO and this partnership proves the importance of public-private collaboration to advance tourism as a vehicle for sustainable development”, he added.
Lutz Behrendt, Travel Industry Leader, from Google, said: “More than half of tourism revenue in the EU is now researched or booked online. By equipping tourism ministries with the skills, tools, and programmes they need to market and protect themselves online, we hope it will increase opportunities for jobs and revenue across the industry.
Following a similar tourism programme we ran in Greece, 68% of participating businesses confirmed they saw concrete business results following our training, such as more visitors to their website or physical business.”